It’s no secret that reselling sneakers is big business these days. With the secondary market for rare footwear now reaching an estimated $1 billion in sales, the demand for exclusive sneakers has never been higher. With that in mind, we’ve teamed up with the sneakerhead data wizards over at Campless with illustrations by Kick Posters to bring you a detailed breakdown of the most valuable shoes to hit the resell market, as well as those that grossed the most total dollars.
Much like those boring business publications your dad reads, we’ve split this into quarters to make things easy to digest – here’s the rundown for Q2 (that’s April 1 to June 31), with Campless’s data based on the sale of deadstock sneakers on eBay.
Be sure to check out the Q1 results if you haven’t already.
The Yeezy Comes Second…Again
Once again, Kanye West’s headline-grabbing adidas Originals collaboration was by far the most hyped release of the quarter, causing huge lineups at sneaker boutiques all over the globe. However, the large scale of the release meant that it was pipped to the post in the value stakes by an altogether rarer release. Drake’s take on the Air Jordan X, which was released only at OVO’s popup store in Los Angeles, fetched a whopping $4,050 average price on the resell market, in no doubt thanks to its scarcity (and the Drake hype, of course).
Also of note is the appearance of Under Armour’s “MVP” edition of the Curry One sneaker which, as we outlined in our NBA Finals sneaker resell report, performed particularly well on the resell market. Along with ASICS, who once again broke into the bottom end of the table, the Curry One proved that it’s not just Nike and Jordan Brand whose sneakers are highly coveted on the resell market.
While last time around the Yeezy 750 Boost was far and away the biggest hit on the resell scene, this time it was a Jordan Retro that made the most cash on the secondary market. The Jordan 1 “Bulls” Retro cleared $700,000; hardly surprising given the huge demand for Jordan Retros, and extremely close to the Jordan 4″Columbia” which shifted $696,000 in Q1. The Yeezy 350 Boost, however, grossed a fraction of its predecessor; perhaps as it was a more limited release, or simply less coveted by the sneakerheads (judging from the sneakers’ comparative resell values, it’s the latter).