Stephen Curry has quickly helped make Under Armour relevant in the basketball world, and it looks the brand will continue to build on this momentum with the upcoming Curry 3. While no photos are available yet, Nightwing2303 from Wear Testers got his hands on an early pair, and shared his thoughts on the design. One of his biggest observations from a design perspective is that the sneaker will reportedly feature more “SC” branding, and less Under Armour logos.
Much like Nike did with the Air Jordan “Jumpman” logo, this looks to be Under Armour’s effort to brand and capitalize on Curry’s massive popularity. Past sneakers have featured the “UA” logo pretty prominently, but it looks like the Curry 3 will only have it on the sole, with plenty of “SC” logos on the toe, heel, and tongue. We’re guessing this is not a final design, but it would make sense for the Curry line to head in that direction.
A release date isn’t set for the Curry 3 yet.