As reported this weekend, Texas regents have a 15-year, $250 million licensing and apparel deal between the University of Texas and Nike.
The agreement also includes a line of Kevin Durant signature gear, with royalty payments kicked back to the school for Durant co-branded products. While the total value of Durant’s merchandise in the deal is unknown, the term sheet states, “Durant licensed products sold by Nike has reached record levels in recent years compared to other pro athletes in Nike’s portfolio.”
Texas has been a partner of Nike’s since 2000. Durant is a former Longhorns All-American who was named the National Player of the Year for the 2006-2007 season.