It seems like every time a new Yeezy sneaker releases, the retailers who are stocking the shoes manage to outdo themselves with increasingly absurd contests and giveaways. From exhausting scavenger hunts to ridiculous raffle guidelines, we’ve seen it all — or so we thought. This time around, it’s not a sneaker store, but instead one of the participating sneakerheads who’s caught our attention with his extreme measures.


For his entry into FOUR by Azzurro’s “Black” Yeezy 750 Boost contest, which requires users to submit a 15-second video that “expresses your Yeezy feeling,” @streetstyleetiquette shared the above clip that shows him getting freshly inked with a 750 Boost tattoo.

That’s right, this guy actually got a tattoo of a pair of sneakers that he might not even end up being able to cop. Of course, this might be something that he’s had in mind for awhile and finally got the perfect chance to go through with, but either way, we think he’s earned the right to be in the running for a pair.

[via complex]


@azzurrofashiongroup @fourbyazzurro @kimkardashian US9 #NETHERLANDS #art #adidas #boost #kanyewest #kimkardashian #YEEZYFOUR

A video posted by Be Inspired (@streetstyleetiquette) on