The Kylie Jenner-Puma deal is official.
Sneaker Bar Detroit reports that Puma’s Global Director of Brand and Marketing Adam Petrick issued the following statement:
“I am pleased and excited to be able to confirm that PUMA is indeed working with Kylie Jenner. Kylie will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016. Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for Puma.”
Welp, that settles that. After rumors of Jenner’s endorsement surfaced last week, Kanye West was quick to shoot them down, saying, “There will never be a Kylie Puma anything.” More recently, Nice Kicks confirmed with Puma that the deal was still going down, and now it’s finally written in stone.
But wait — this saga isn’t completely cut and dried yet. According to TMZ, Jenner’s Puma deal will allow her the freedom to wear sneakers from other brands, including adidas. Not only does this mean she’ll be able to keep wearing Yeezy Boosts, but it could also be a sign that Puma is finally letting up in its long-running rivalry with the Three Stripes.