tumblr_n57vmczX3T1tzeviao1_500Nike new threat Skechers one of the hottest shoe companies in America. Due to celebrity endorsements like golf player Matt Kuchar by wearing a shoe just made for golf and Demi Lovato who was promoting a line just for teens, making a shoe popular boosting it up with sales.  The company achieved record sales of $2.4 billion in 2014. The share price has more than doubled in the past year. Analysts from Morgan Stanley are predicting that Skechers could position themselves behind Nike as the number two footwear brand in America. So watch out Nike might see sneakerheads lined up for new Skecher releases.

[Via Business insider]