Nike’s strategy with the Flyknit Racer is an interesting one. Even though an extremely popular sneaker, Nike has somehow decided to keep the supply of it limited with new colorways releasing only every few months, rather than floating the market with a series of new colorways weekly or at the same time, as they do with pretty much any other sneaker. Maybe the production process involved in the sneaker does not allow for more volume, but one thing is for sure – the limited supply creates demand that does not seem to slow down. The latest colorway of the Nike Flyknit Racer is called “Tranquil” and “is inspired by the tranquility you feel when you find your stride.” The sneaker releases on October 9 for $150 on Nike.com.

[highsnobiety]

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