While in China for the NBA’s Global Games and his sneaker brand’s annual tour this week, Michael Jordan made a gesture that one family will never forget.

Sukwan Chae, who served as Jordan Brand’s marketing director for Greater China, suddenly passed away earlier this year due to illness. With Chae’s family still putting the pieces together, Nike and Jordan arranged a memorial for their fallen friend, who was largely responsible for the brand’s growth and relations in the region.

But Jordan didn’t just help organize the memorial — he attended it, to the surprise of Chae’s wife and children. According to actor and former basketball player Blackie Chen, Jordan thanked Chae’s family for his hard work and commitment. Chris Paul, who was spotted wearing a t-shirt honoring Chae earlier in the week, also attended the event.

“Everyone on the team was moved by this moment,” Chen said in a Facebook post. “A lot of people cried too! We believe that Sukwan can also feel comforted up there.”

To further honor Chae’s memory, friends and family have set up the Sukwan Chae Sports Scholarship, established to foster the dream of sports for China’s youth. Donations can be made through thanksbro23.com.


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