Kylie Jenner officially launched her first PUMA campaign when she took to Instagram yesterday to post an image of featuring herself wearing PUMA’s new silhouette, the Fierce.
Jenner, who is dressed in all-blue PUMA attire along with the Fierce, described the shoe as a lightweight trainer and captioned the image with the what we presume is the campaign’s tagline, “The next level starts here. #ForeverFierce.” When Jenner’s deal with PUMA was first revealed, Kanye West was none too pleased with it as he took to Twitter to voice his displeasure while proclaiming that, “1000% there will never be a Kylie Puma anything. That’s on my family! 1000% Kylie is on Yeezy team!!!”After a cooling off period, West would later state that while he was initially pissed off about the deal, he was happy for her.
Fans looking to pick up Jenner’s first model with PUMA can do so beginning Friday, April 1 as the shoes are slated to officially hit PUMA online, its retail stores, and select PUMA retailers worldwide.