The deal between Kylie Jenner and Puma still isn’t official, but it’s already one of the most turbulent partnerships in recent memory and today, there’s yet another plot twist.
Not even a week ago, Us Weekly reported that King Kylie had signed a seven-figure deal with the brand. Hours later, Kanye West jumped on Twitter to refute the rumors, saying “1000% there will never be a Kylie Puma anything,” and that was the end of that — or so we thought.
Now, according to Nice Kicks, the deal is in fact a go, and the wheels are already in motion. According to its info, Jenner will hold a brand advocate position, using her immense social media following to help promote Puma product. Furthermore, several photo shoots with Kylie have reportedly already taken place, so it sounds like we’re pretty close to an official unveiling.
Stay tuned, this should be good.