According to Business Today Nike and 50 other companies that fail on twitter.With almost five million Twitter followers and nearly three times as many on Instagram, the brand is number one in sales However, according to a new report issued by the Harvard Business Review, the Swoosh could actually be doing better than they already are.

According to the HBR, Nike’s tweets are amongst the worst in the business world, joining companies like Starbucks, Burberry, and American Express. Meanwhile, brands such as Bank of America, Facebook, and Verizon ranked high on the list of best corporate tweeting.

For more news about Nike’s check out Business Insider