To celebrate the launch of the Jordan Super.Fly 4, Jordan Brand hosted the “First to Fly” event at the Brooklyn Bowl in Las Vegas over the weekend. Held alongside the 2015 AAU Tournament, which itself featured Jordan Brand-themed trappings, the event hosted a mix of interactive displays, including the “Kaboom Room” a virtual dunking experience that measured each dunker’s power. AAU participants and public attendees were invited to try on Blake Griffin’s newest silhouette while immersing themselves in activities like bowling and video games.

Check video below and enjoy.


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