Today marks the official beginning of the James Harden adidas deal, a deal that’s worth a reported $200 million.
The brand has already sent out one social media message celebrating the new partnership, seen above.
What’s the deal with the look on Harden’s face here? The Rockets star himself showed the reason for his excitement by posting the below shot to Instagram, which has a massive delivery of adidas sneakers arriving at his house. Dropping off the shoes is a big adidas-branded truck with the message “the wait is over,” which the brand has used on social media ahead of the Oct. 1 starting date of Harden’s new contract.