Extra Butter is allowing the entire design of the sneakers process to be governed by the public and throughout the upcoming weeks, you’ll get to vote on various design elements of a Saucony shoe. This has never been done before so you guys need to hop on it and make sure to keep an eye on Extra Butter’s social media on Instagram and Twitter to be part of this public-driven collaboration that is set to release in 2016. Don’t forget to keep an eye out this is its first social design experiment for sneakers.
We are proud to formally announce that the “For The People” social design experiment, is an official collaboration between Extra Butter, Saucony and YOU! Inspired by the democratic voting system, for the first time in collaboration history, the entire creative and design process will be entirely governed by the public via social media. Throughout the next upcoming weeks, we will be posting options for various elements of the shoe design, where people will cast their votes in the comment section of each respective post. Stay tuned for more info and be prepared to speak your voice! #ExtraButter #SauconyOriginals #EBFTP