Only time will tell if adidas’ $200M deal with James Harden will pay off for the brand, but we’re already beginning to see the fruits of the new endorsement.
In a new spot titled “Creators Never Follow,” Harden keeps it 100 as he explains why he always does what he feels, regardless of the public perception.
The clip is packed with both new and old footage, and, as Sole Collector has pointed out, Harden’s actually wearing what appears to be a pair of Nike Tech Fleece shorts around the 46-second mark. It’s clearly unintentional, but it’s worth noting after all the controversy over Harden wearing Nike products in the weeks leading up to his October 1 adidas deal.
Check out the clip above and keep it locked here for the latest on the adidas-Harden partnership.