The adidas Ultra Boost Uncaged became the highest selling performance shoe ever, according to Darren Rovel, eleven-thousand pairs sold in the first hour.

Senior director running, adidas  North America, Paul Bowyer said this about adidas’ recent popularity increase:

“The momentum we have in running is undeniable. adidas has the best innovations in the industry with boost, primeknit and now bounce. And today, with high style performance products and impactful execution, we’re connecting with consumers like never before. We’re seeing runners switch brands, athletes choose adidas over our competitors and sneakerheads demand a performance shoe. adidas running will continue to accelerate and we’re eager to share what’s next.”