A New Jersey business owner spent his Black Friday giving back to those in need, making for one of the best sneaker stories you’ll read all day.

Nickwon Arvinger, CEO and designer of clothing line Originals-Club Foreign, purchased nearly two dozen pairs of fresh “White-on-White” Nike Air Force 1s and passed them out to children at Lord’s clothing store in Jersey City, N.J., according to NJ.com.

“I felt like I had to do it,” Arvinger said.

The designer’s work has previously been commissioned by the likes of Victor Cruz and Chris Brown, but rubbing shoulders with celebs pales in comparison to his latest venture.

[via complex]

Check out the heart-warming images below.

black-friday-business-owner-buys-air-force-1s-for-children-nj-5_nyqjqi black-friday-business-owner-buys-air-force-1s-for-children-nj-8_nyqjjj black-friday-business-owner-buys-air-force-1s-for-children-nj-4_nyqjij black-friday-business-owner-buys-air-force-1s-for-children-nj-6_nyqjj5 black-friday-business-owner-buys-air-force-1s-for-children-nj-2_nyqjic black-friday-business-owner-buys-air-force-1s-for-children-nj-10_nyqjk1 black-friday-business-owner-buys-air-force-1s-for-children-nj-11_nyqjk8 black-friday-business-owner-buys-air-force-1s-for-children-nj-14_nyqjkw black-friday-business-owner-buys-air-force-1s-for-children-nj-9_nyqjjp black-friday-business-owner-buys-air-force-1s-for-children-nj-3_nyqjix black-friday-business-owner-buys-air-force-1s-for-children-nj-13_nyqjkp black-friday-business-owner-buys-air-force-1s-for-children-nj-7_nyqjjb black-friday-business-owner-buys-air-force-1s-for-children-nj-15_nyqjl4 black-friday-business-owner-buys-air-force-1s-for-children-nj-12_oafdu4 black-friday-business-owner-buys-air-force-1s-for-children-nj_nyqji2