Some people find it relaxing. Others think its annoying. But U.K. retailer END has found it worthy enough to serve as the inspiration for its latest project.

“White Noise” – the salt-and-pepper image and ambient sound that anyone who’s ever watched TV late into the night or tuned into a channel without a proper signal should be familiar with – is the official name of its upcoming collaboration with Saucony which will be featured on the brand’s Grid 9000. With Halloween less than 24 hours away, END released an eerie preview of the collab via Vimeo. Check it out for yourself and stay tuned as release information should be headed our way sometime in the near future.

[via complex]

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